Your progress 0%
Phase 01: Build
Phase 02: Release
Build & Release · Interactive Walkthrough

Here's exactly what we build — and why we build it in this order.

Most agencies run ads first and build the system later. We don't. Scroll or click to see the exact infrastructure we build before a single dollar of ad spend goes live.

Scroll, swipe, or use ← → arrow keys to navigate

Phase 01 — Build

Week 1 — Growth Audit & Roadmap

Before we touch anything, we audit every part of your growth stack — traffic, email, funnel, retention, and operations. Everything gets mapped. Every gap gets prioritised. You receive a 90-day roadmap with specific revenue targets before we build a single thing.

  • Traffic source analysis — where your revenue actually comes from
  • Email & retention audit — what's working, what's leaking
  • Funnel review — where customers are dropping off and why
  • Ops & automation audit — what's manual that shouldn't be
  • 90-day revenue roadmap delivered with priority order
Why this mattersMost agencies skip this and go straight to running ads. We don't. You can't scale a system you don't understand. This audit is the map — everything else follows from it.
Traffic Email Funnel Retention Ops CVR
Phase 01 — Build

Week 2 — Tracking & Attribution Setup

We don't touch ad spend until we can see exactly where every dollar goes. Pixel, UTMs, and attribution get configured correctly so your data is clean, trustworthy, and readable before a single campaign goes live.

  • Meta Pixel & Conversions API installed and tested
  • UTM tagging system built and documented
  • Attribution model selected and configured
  • Databox reporting dashboard built — live 24/7
  • 8 core KPIs tracked from day one
Why this mattersSpending on ads without clean tracking is guessing with your money. We build the foundation so every decision we make is backed by real data — not platform estimates.
M
Meta Pixel
Conversions API · server-side
U
UTM System
Tagged · documented · audited
D
Databox
Live dashboard · 8 KPIs
Phase 01 — Build

Week 3 — Klaviyo Email Flows Built

Email is the highest-margin revenue channel in eCommerce — and most brands have barely touched it. We build and activate the four core flows that generate revenue on autopilot, starting from day one.

  • Welcome Series — 5 emails: brand story, education, social proof, offer, re-engagement
  • Abandoned Checkout — 3 emails: reminder, urgency, final offer
  • Post-Purchase Flow — thank you, upsell, review request, retention
  • Win-Back Flow — 30/60/90-day lapsed customer sequences
  • Subject line A/B testing cadence established
Why this mattersFor most DTC brands, email should represent 25–40% of total revenue. If yours is below that, the flows aren't built properly. We fix this before we spend a dollar on acquisition — because retention is what makes paid traffic profitable.
Welcome Abandon Checkout Post Purchase Win-Back Revenue
Phase 01 — Build

Week 4 — Paid Traffic Goes Live

Now — and only now — we launch paid traffic. Meta and TikTok campaigns go live on a foundation that's already built to convert and retain. Audience architecture, creative strategy, and a testing cadence are all established from day one.

  • Meta campaign structure built — cold, warm, retargeting
  • TikTok campaign structure built — hook testing cadence established
  • Audience architecture mapped across all temperatures
  • Creative strategy and UGC brief sent to production
  • First creative testing sprint begins — winners found fast
Why this mattersThis is the moment most agencies start. We start here too — except by now your tracking is clean, your email is converting, and your funnel isn't leaking. Every dollar of ad spend lands on a system built to capture and retain it.
META
Live
TIKTOK
Live
Phase 01 — Build

Weeks 5–6 — Optimise, Report & Scale

The first performance review happens. Creative winners are identified and scaled. Email flows are optimised based on real open and conversion data. Every decision is made from your live Databox dashboard — not gut feel.

  • First creative testing results reviewed — winners scaled, losers cut
  • Email flow performance analysed — subject lines and sequences adjusted
  • Databox dashboard reviewed together — full attribution visible
  • Scaling decisions made based on real data, not guesses
  • Month 2 growth targets set and locked in
Why this mattersThis is where most engagements start compounding. The system is built. The data is clean. The creative is tested. Now we scale — with full visibility into every dollar.
W1 W2 W3 W4 W5 W6
Illustrative growth trajectory
Phase 02 — Release

Ongoing — Paid Traffic Management

Every week, we manage, optimise, and scale your paid campaigns across Meta and TikTok. Creative refresh cycles keep performance from decaying. Budget is reallocated to winners in real time.

  • Weekly bid optimisation and budget reallocation
  • Monthly creative refresh based on performance data
  • Bi-weekly creative testing sprints (Scale package)
  • Cross-platform attribution reviewed monthly
  • Competitor creative intelligence reviewed quarterly
Why this mattersAd performance decays when creative gets stale. We run a systematic testing cadence so there's always a fresh winner in market — and we reallocate budget to it the moment the data shows it.
Without system With DXGS
Phase 02 — Release

Ongoing — Retention & Email Operations

Retention is what makes acquisition profitable. Every week, we optimise your Klaviyo flows, analyse performance, and compound the revenue your list generates — without increasing ad spend.

  • Weekly flow performance review — open rates, clicks, revenue
  • Monthly A/B testing cycle on subject lines and sequences
  • Broadcast campaign strategy for sales events and product launches
  • Segmentation refined as the list grows
  • Monthly email revenue attribution reported
Why this mattersAcquiring a customer once and losing them is the most expensive thing a DTC brand can do. Retention compounds — every percentage point improvement in repeat purchase rate drops straight to your bottom line.
Retention share0%
31% baseline→ 44%→ 58%
Phase 02 — Release

Ongoing — Weekly Reporting & Strategy

Every week you see exactly what's working, what isn't, and where the next dollar should go. No guessing. No waiting for a monthly PDF. Live data, weekly reviews, and a dedicated growth partner who knows your brand.

  • Live Databox dashboard — visible 24/7 to your team
  • Weekly automated performance report delivered
  • Weekly strategy review call (Scale package)
  • Monthly deep-dive analysis session
  • Quarterly growth planning and milestone review
Why this mattersYou should never have to wonder whether your agency is working. We make the data transparent, the reporting regular, and the strategy collaborative — so you always know exactly where your brand is heading.
ROAS
0.0x
↑ 28% vs. Mo 1
CAC
$0
↓ 17% MoM
LTV
$0
12-mo cohort
Email Rev
0%
of total revenue
CVR
0.0%
site-wide
Repeat
0%
90-day repeat rate
Phase 02 — Release

The Full System — Six Levers. One Unified Stack.

This is what the complete Build & Release system looks like when it's running. Six growth levers, all connected, all compounding. Not a collection of services — one integrated growth operation.

  • Every channel tracked to the same source of truth
  • Every lever managed and optimised weekly
  • Every decision made from live data — not estimates
  • One team. One system. One growth partner.
Why this mattersMost agencies own one lever. We own all six — and we connect them so each one makes the others stronger. That's what makes growth compound instead of plateau.
01Acquire 02Convert 03Retain 04Repeat 05Automate 06Report

This is the exact system we'd build for your brand.

Every engagement starts with a free Growth Audit — we map your gaps, identify your next revenue lever, and show you exactly what we'd build. No pitch decks. No pressure. Just clarity.

30 minutes
That's all the audit takes.
No obligation
Leave with your roadmap whether or not we work together.
Built for your brand
The audit is specific to your stack, your numbers, and your goals.
Book Your Free Growth Audit →
Or scroll up to explore our packages.
Digital X Growth Solutions · Build the System. Scale the Brand.